It is always a good idea to promote one's products even if you know they are going to sell anyway, because it is important to let potential buyers see that you are still around! To Carl Barks this commonly acknowledged, commercial rule was a double-edged sword during his Disney years; in the first part (his comic book years) he was virtually unknown to the public, because of Disney's anonymity policy which dictated that the artists were not to be promoted, and in the last part (his painting years) his work was so popular that it sold like hotcakes - without any need for promotion!
The sub-pages will present you to examples of targeted promotional material, which helped to make Barks' name known worldwide. The material has been divided into 6 main groups, and within each group a few varied examples are presented in chronological order. The very small(!) selections (merely 3 examples in each group) have been made with emphasis on diversity and degree of recognition, i.e. most of the examples are not necessarily the best known within the groups.